Platos Cave and Pleasantville a Comparison free essay sample

The dividers of Pleasantville are spoken to as the severe and â€Å"pure† way of life that residents of Pleasantville are compelled to acknowledge as the real world. Pleasantville’s way of life comprises of foreordained jobs inside its general public, just as confined individual articulation of enthusiastic sentiments and masterful perspectives, and the suppression of free idea by aggregate obliviousness. These â€Å"walls† of Pleasantville legitimately correspond with the dividers in Plato’s moral story of the cavern by relating to the absence of individual idea and suppositions that make up an individual.Just as the detainees of Plato’s Cave are exposed to a bogus truth of shadow puppetry so are the residents of Pleasantville subject to similarity. Be that as it may, when individual decision is investigated residents of Pleasantville can't return to living as they once did, similarly as the illuminated detainee of Plato’s cavern can't come back to past convictions with his recently discovered thoughts. The underlying perception of an alternate perspective causes residents of Pleasantville to address and challenge their childhood. We will compose a custom article test on Platos Cave and Pleasantville: a Comparison or on the other hand any comparative subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page These new perspectives are dismissed by those new to independence similarly as in Plato’s Cave where the recently edified detainee and his perspectives are dismissed by the unenlightened detainees. To completely get away from the limits of the dividers of Pleasantville one must test previous position and reject the deadpan and stale world they have been raised in. It is through this part conviction of previous and future information that Plato says separates the edified from the ignorant.Both sides have dismiss each other’s thought of the real world, the uninformed being oblivious to what they can't see and the illuminated having their eyes open to what they didn't see initially. Pleasantville uses this correlation by recognizing different sides of individuals, the individuals who are made out of shading and have started their quest for singularity, and those in high contrast who stick to their obliviousness. In the long run each resident of Pleasantville gets hued, either through some type of articulation or revelation of feeling or a thought, at last leaving the dividers of Pleasantville. It is this individual conviction that isolates one individual from another, and that Plato says ought to be similarly considered to get illuminated.

Strategy management Essay Example | Topics and Well Written Essays - 2500 words

Methodology the executives - Essay Example The organization is driving autonomous oil organization in Africa and they have expanded the infiltration of their activity in the mainland by investigating new oil bowls in Ghana. Normal every day creation limit of the gathering is 78,300 barrels of oil. Creation limit of Tullow Oil plc has expanded by 35% in the course of the most recent one year while simultaneously the organization has accomplished a benefit after assessment of $689 million in the year 2011 (Tullow Oil plc, 2013). Industry specialists have called attention to that finishing of $2.9 billion ranch down in Uganda has caused Tullow Oil plc to accomplish budgetary adaptability and inorganic development. Industry Analysis The examination will attempt to break down the oil and gas division of UK so as to dissect the business condition in which Tullow Oil plc is working. Tullow bunch is essentially a British firm thus it will be achievable to examine the oil and gas industry elements of UK. ... huge players who have accomplished high level of vertical reconciliation in the field of oil investigation, oil refining, unrefined petroleum creation, transportation and promoting. Purchaser dealer relationship in the oil and gas industry of the nation is adaptable on the grounds that a merchant can go about as purchaser specifically phase of the exchange. There is an intricate purchaser vender relationship which diminishes the purchaser power altogether. There are two sorts of purchasers, for example, singular purchaser and institutional purchaser in the oil and gas industry of UK. For the most part institutional purchasers, for example, synthetic organizations and free retailers make huge buys from oil and gas organizations henceforth loosing such a customer would affect contrarily on the income of large organizations. Nearness of purchasers who make huge buys has constrained oil and gas organizations to redo item offering. Cost of undifferentiated item portfolio, for example, raw petroleum and gas is subject to the flexibly and request condition made by trade of London, New York and Dubai, which has additionally diminished the purchaser power. By and large the purchaser power is surveyed as moderate. Provider Power Companies like Smith International, Schlumberger, Baker Hughes and Halliburton are significant providers for huge oil and gas organizations in United Kingdom. By and large oil organizations need specialized backings, for example, polycrystalline precious stone reduced bits, estimation while penetrating from providers so as to proceed with the activity (Market Line, 2012b). Provider power is likewise subject to request and gracefully condition of the business subsequently generally speaking provider power is surveyed as moderate. New Entrants It is exceptionally hard to break down the danger of new contestant in the business on the grounds that there is a likelihood that an organization can work in at least one area of the worth

Darwin Destroyed the Concept of Human Specialness

Gandhi, A Great Leader Essays - Gandhism, Ascetics, Gujarati People Gandhi, A Great Leader Hardly any men have ever had as quite a bit of an impact on our reality as Mohandas Gandhi (1869-1948), however he utilized the message of harmony and love, instead of war and decimation. Once a conspicuous legal advisor in South Africa, Gandhi quit any pretense of providing legal counsel and came back to India so as to help facilitate the enduring of the stifled individuals of his country. Gandhi's affection for individuals and his strict enthusiasm made him a progressive in a large number of his thoughts and activities. He wanted to see India liberated from British principle in a bloodless unrest, like the Glorious Revolution of Seventeenth Century England. Realizing that viciousness just brings forth savagery, he started the rehearsing of latent opposition, or as he called it, Satyagraha which means clutching truth. In his acclaimed Salt March of 1930, Gandhi and a large number of others walked to a coast where salt lay on the sea shores to fight the British Governments' disallowance against the Indians making their own salt. In spite of the fact that many were beaten, captured and murdered, nobody retaliated. Throughout his life he drove three significant campaigns, revitalized help for peaceful strikes, asked Indians to blacklist anything British, and advocated ladies' privileges. Gandhi exemplified numerous qualities of an incredible pioneer. His affection for the individuals of India was endless; he didn't need anything more than to serve and help them. Continually placing others above himself, he tried to make himself even lower than the least individual from the Hindu position framework. He even lowered himself to the point of clearing up waste deserted by others, planning to train that sickness was spread in foulness. One of his most outstanding characteristics was that he showed others how its done and never lectured what he was not ready to do himself. A consistent theme among Gandhi and numerous other incredible pioneers was that regardless of what he did, he did it as well as could be expected. He once stated: Regardless of how irrelevant the thing you need to do, do it as well as possible, give it as a lot of your consideration and consideration as you would provide for the thing you view as generally significant. For it will be by those things that you will be judged. He surrendered his life and material belongings, fasted, works and languished over his kin and their motivation. He demonstrated that aloofness isn't equal with shortcoming, and turned into a pioneer in the most genuine feeling of the word. Maybe Gandhi's most noteworthy commitment to the world proceeded with long after his death in 1948. Few understand that had it not been for his impact, we may have never seen in this nation Martin Luther King Junior's I have a fantasy discourse, the lunch counter protests, Rosa Parks, or Nelson Mandela's battle against antiapartheid abuse in South Africa. These individuals and a lot more who have emulated his example take the stand concerning Gandhi's administration capacity and his inheritance that will proceed for a long time to come.

Effectiveness of Flu Vaccination Research Paper - 1650 Words

Effectiveness of Flu Vaccination and Non-Pharmaceutical Interventions (Research Paper Sample) Content: Flu VaccinationNameAffiliationEffectiveness of Flu Vaccination and non-pharmaceutical interventionsUnderstanding the effectiveness of flu vaccination as compared to non-pharmaceutical interventions is a very important factors in curbing the reoccurrence of flu in health workers. The ability to prevent flu illness change widely from time to time. Getting the right method to prevent flu will be of much importance. Vaccination is a preventive measure where an antigenic material is administered to stimulate the personà ¢Ã¢â€š ¬s immune system to develop adaptive immunity to a pathogen. Non-pharmaceutical interventions are measures or actions people take to help prevent the spreading of a pandemic or illness apart from being vaccinated and taking medicine. Frequently, some of the health workers opt to go for non-pharmaceutical intervention to get healed from a flu. Flu has a serious impact in the health sector, studies shows 6.6 million illness, 3.2 million medical attend ed illness, and 79,260 hospitalization were prevented through vaccination (Flu Vaccination Coverage, United States, 2013-14 Influenza Season). Understanding how effective flu vaccination is as compared to non-pharmaceutical intervention enable the nurses to appreciate the importance of flu vaccination and non-pharmaceutical intervention fully. Professional nursing promotes healing and health in a way that builds a relationship between nurse and patient (Larson Ferng, 2010, p.178)The research on how effective flu vaccination is up to standards nursing research and evidence-based practice (Aledort, 2007, p. 208). It is meant to provide effective health care to health workers sometimes neglected. The outcomes of this research will be used to give the verdict on how effective is flu vaccination as compared to non-pharmaceutical interventions to curb the flu. It is a nursing concern in that there are a number of health workers who get the flu and never get desired medicati on. Though it sounds ironical, the health workers health concern is paramount in developing the health sector in the USA. The essence of nursing practice is caring. Human beings have powers to care for others. It true that when you are looking to take care for others it is a great step. Nothing is more fulfilling than giving back someoneà ¢Ã¢â€š ¬s health. It is the nursing practice rule (Aledort, 2007, p.210). Considering this flu vaccination remains a contentious issue which must be addressed. From the findings based on the health worker statistics on effectiveness of flu vaccination as compared to non-pharmaceutical methods to curb the flu. You will also able to get to understand the limitations of the research, and then the finding of the research discussed and a verdict given basing on the study.How the comparison of the effectiveness important the Science of NursingBy understanding the effectiveness of flu vaccination and non-pharmaceutical interventions the science of nursin g can determine the efficacy of the two methods of flu prevention. The science of nursing through the comparison can get the safety margin of the two methods in flu eradication. The effectiveness study of the two methods of flu prevention will clearly bring out the advantages and disadvantages of the method hence important to the science of nursing. The comparison also helps the science of nursing to compare the potency of the two methods.Effectiveness of the flu vaccineThere are factors which determine the likelihood that the flu vaccine will protect a person from flu illness (Duerr, 2007, p. 76). These factors include, the characteristics of the person being vaccinated i.e. the age and health status of the person and the also the similarity between the flu viruses, the flu vaccine is manufactured to heal or protect and the flu viruses spreading among the people. Duerr study (2007), shows that it is possible if there is no match to the circulation of the viruses with the vaccine du ring the years, no benefit of flu vaccination will be observed. Vaccination plays an important role in any medical field, so you need to follow the regulation.When a match is perfect between the flu vaccine and transmissive viruses, it is possible take actions such as flu vaccination to get prevention from flu illness. The benefits of vaccination will vary from one population to the other depending on the characteristics of the person getting effective medication and also the type of vaccine which is used.Determining how the flu vaccines work, regular access and confirmation of the value of flu vaccination in a public health intervention was important. The results about how well a flu vaccine will work varied basing on the design of the study, the outcome measured, the population put into consideration and the periodic time when the flu study undertaken.Working of the flu vaccine depends on a number of factors. An influenza immunization can keep you from the flu and also if you prot ect yourself from exposing yourself from the individuals around you will not be much vulnerable to the viruses. Individuals with constant well-being conditions and the youthful kids (particularly newborn children more youthful than six months old are so youthful it would be impossible get immunized). Another thing is that flu vaccination make your ailment mild when you get sick. From the PICU study on flu association, it shows that 71% diminishment in influenza-related hospitalizations among grown-ups ages and a 77% lessening among grown-ups 50 years and older during the 2012 to 2013 flu season (Flu Vaccination Coverage, United States, 2013-14 Influenza Season).The study also show that vaccination helps protect women health workers amid pregnancy and their infants for up to 6 months after they are born , this study goes on to show that giving influenza immunization to pregnant ladies was 93% powerful in forestalling hospitalization of babies for influenza.Immunization can lessen the danger of influenza-related hospitalization in grownups. It is true that the flu vaccine are effective during influenza seasons evaluated and give risk by 61% in individuals in 50 years bracket (Davis Taubert, 2006, p. 1499).For non-pharmaceutical interventions regarding developing flu, the intervention also reduces the risk of transmission. It happens by decreasing the chances of contact between the infected and the uninfected person, and also by reducing the probability that contact will result in infection. The non-pharmaceutical interventions regarding developing flu strategies applied at the individual level or community level. The measures may include having the ill patients isolated including those with the symptoms of the flu viruses. From the Pandemic Influenza Plan Operating Guidelines (PIPOG) the flu vaccination is not very much effective as compared to the non-pharmaceutical interventions regarding developing flu. It means as much as the individual are encouraged to go for the flu vaccination, the non-pharmaceutical interventions are also important. Regarding developing flu non-pharmaceutical interventions, there were 67% of the flu cases recorded in the community where non-pharmaceutical interventions regarding developing flu not considered compared to 32% where the measures were considered (ANA Immunize, 2015). Though there are a number of assumption which are taken when studying about flu vaccination, the results are quite fulfilling. Some of the assumptions for the study include the coordination of the community response to the flu hazards, planning of the use of non-pharmaceutical interventions regarding developing flu measures which are appropriate and also implementing the measures which might minimize the flu.Limitation of the current research on flu vaccinationThe main limit to the research is the population studied. The affects the outcome measured and also the period when the results taken. The differences made it difficult to compare o ne result with another. For a well flu, vaccines may prevent illness, as compared to non-pharmaceutical interventions regarding developing flu many outcomes must be considered. There is also estimation thus more information collected so as to come up with the correct conclusion about the findings.DiscussionFor nursing practice to effectively reduce flu infection, both flu vaccinations, and non-pharmaceutical interventions are applicable. The effectiveness of flu vaccination is used as a long-term measure while non-pharm methods effect in the short term. The flu vaccination as compared to the non-pharmaceutical interventions have their advantages and disadvantages regarding developing flu. A large number of flu-associated illness and deaths in the USA, combined with the evidence from many studies show that flu vaccines help to provide protection fully supported by the US flu vaccination recommended program. Flu va...

Qualitative Anion Tests Essay - 1330 Words

Exercise 14: Qualitative Anion Tests PURPOSE: The purpose of this experiment is to identify some commonly occurring anions to study some of the reactions used for their identification. PROCEDURE: You must first determine to which of the three groups the various anions belong. Since no two people observe the same event in exactly the same way it is important to also conduct specific confirmation tests on the known samples of each anion. This information will help identify the anion present in the unknown solution. After determining to which group the unknown solution belongs the specific confirmation test will enable you to conclusively identify which anion is present in the unknown solution. 1. Before beginning, set†¦show more content†¦If the paper turns black (caused by PbS) this indicates the presence of sulfide. Thoroughly clean and dry the test tubes before beginning tests on the next solution. Cleanup: Tightly cap the bottle of silver nitrate solution and put it in the Experiment 11 bag so it will be easy to find when you need it for the next experiment. Flush any other remaining solutions down the drain with lots of water. Properly rinse all equipment used, then dry and store for future use. OBSERVATIONS: | | |Data Table: Qualitative Anion Tests | | |Test Tube 1 |Test Tube 2 w/AgNO3 | |Test Tube 3 | |Name |w/HCl | |w/HNO |Confirmation | | |NR |White ppt |Not dissolved |Gold color | |Bromide | | | | | | |Gas |White ppt |DissolvedShow MoreRelatedAn Introduction to Qualitative Analysis1588 Words   |  7 Pagesï » ¿An Introduction to Qualitative Analysis Purpose:   Tests the ions of Mg2+, Ca2+, Sr2+, and Ba2+,   and identify them separately. By using these   observations, identify the unknown ion. Then tests   the ions of SO42-, CO32-, Cl-, and I-,identify them separately, and use the observation to identify the unknown.   Procedure Part I -  Qualitative  Analysis of Group 2 Elements   Mix 0.02M K2CrO4 with each Mg(NO3)2, Ca(NO3)2, Sr(NO3)2 and   Ba(NO3)2 together. Secondly, mix 0.1M (NH4)2C2O4 insteadRead MoreA Experiment On Unknown Salt Solution957 Words   |  4 Pagesthe pairing anion. To figure out the cations, many tests and observations were needed to be made. With the gathered flame test results, and the information given in the procedure, conclusions could be made. Solution A is Sr2+ since it tested crimson red. Solution C is Ba2+ because it tested green. Solution D is Li+ because it turned the flame carmine red. Finally, solution G is Na+ because the flame had an intense colour of orange-yellow. The other ions did not give any specific flame test colour. TheRead MoreLab Report On The Chemical Parts Of A Substance1478 Words   |  6 PagesIntroductory Chemistry 1110 Qualitative Analysis Using Precipitation Reactions Lab reports are due week of September 29 – October 3, 2014. Your lab report must contain the following information: Experimental data may be collected with other students in introductory chemistry labs. However, I understand that sharing information required for a lab report or unknown submission (including but not limited to word processing or spreadsheet files, calculations, graphs, conclusions and additionalRead MoreThe Separation And Identification Of A Series Of Cations Essay1346 Words   |  6 PagesThe Separation and Identification of a Series of Cations Ethan Northcutt BB2 November 2nd, 2016 Abstract Ten cations were reacted with eleven anions and the results of the reactions were recorded; the reactions were performed so that the results could be used in the qualitative analysis of an unknown mixture containing a combination of the same ten cations. There are some distinct differences between the reactions that occurred and the reactions that were predicted to occur. The discrepanciesRead MoreEssay about Qualitative Analysis Discussion856 Words   |  4 PagesDISCUSSION: Qualitative analysis is used to determine the presence of cations or anions present within a sample and their impurities. Information known, such as chemical and physical properties, about cations and anions can be used to determine what steps should be used to separate the sample into one, specific ion. Qualitative analysis involves forming and decomposing complex ions. Qualitative tests are very sensitive, allowing to detect a very small amount present in sample. Due to sensitivityRead MoreAcid And Bases Lab Project 71620 Words   |  7 Pagessolved in this study deals with analyzing unknown solutions. In this particular case, a chemical company has several unknown solutions and to correctly dispose of them they need to know their properties. To figure out the properties several qualitative tests were performed throughout the study (Cooper 2012). To start out this study the difference between acids and bases has to be identified. Acids have very low pHs and have a high concentration of hydronium ions, while bases have a high pH and haveRead MoreSleuth your slurry2119 Words   |  9 Pagesidentification of that substance is revealed through a seires of tests that involve chemical and physical properties of that substance. Problem: You are given an unknown chemical substance that you need to be able to identify. How are you going to do this? The compound can be either harmful or toxic, so what you need to do is test all of its physical and chemical properties, and then find out the synthesis of the substance. Qualitative testing and quantitative testing is essential in discoveringRead MoreUsing A Standard Solution Of Potassium Manganate1297 Words   |  6 Pagesachieve a precise result. With this method being a good quantitative test it provided us with accurate results and I believe this is down to the equipment and timings as they were precise. The only reason why I would improve the method and experiment is so that I could get even better and even more accurate results with a higher level of precision. Qualitative tests for Cations and Anions We began this experiment by testing for anions. We had a sheet in front of us which had the expected reaction andRead MoreUnknown Compound Formal Lab Write Up1918 Words   |  8 Pagesdetermined by a flame and ion test to identify the cation and anion present in the compound. To confirm the identity, an ammonium test and conductivity test was conducted. After, the unknown compound, which was identified as Calcium(II)Nitrate, was synthesized in an acid-base reaction between Nitric Acid and Calcium Carbonate. The increments used were done so in order to obtain a theoretical yield of 1.0 gram of Ca(NO3)2. Introduction The objective of this lab was to use qualitative and quantitative measurementsRead MoreSeparation and Qualitative Determination of Cations and Anions2533 Words   |  11 PagesSeparation and Qualitative Determination of Cations and Anions Instructor’s Guide Master Materials List (complete for 24 students working in pairs) Silver nitrate, AgNO3, 0.2 M, 100 mL* Silver nitrate, AgNO3, 0.1 M, 100 mL* Cupric nitrate, Cu(No3)2, .02 M, 100 mL* Zinc nitrate, Zn(NO3)2, 0.2 M, 100 mL* Ferric nitrate, Zn(NO3)2, 0.2 M, 100 mL* Hydrochloric acid, HCl, 6 M, 125 mL* Nitric acid, HNO3, 6 M, 125 mL* Ammonia, NH3, 6 M, 125 mL* Sulfuric acid, H2SO4, 6 M, 125 mL* Acetic acid

Science Is The Backbone Of Economic And Social Development

To see the unseen and to know the unknown is inherent in human nature. We approach the world like a child prodding their parents for answers. We climb a mountain to feel its magnitude. We scurry to the sea in attempt to comprehend its vastness. Curiosity opens new gateways to innovation and drives our desire to pursue dreams. For example, Sir Isaac Newton, one of the greatest scientists known to humankind was driven by curiosity. One day while sitting under an apple tree he was struck on the head by a ripe apple. Newton’s observation caused him to ponder why apples always fall straight to the ground rather than sideways or upward and helped inspire him to eventually develop his law of universal gravitation. Curiosity can only be answered properly and factually by science. This is why I study science, to quench my curiosity. Science answers questions about the fundamentals of how the world works and how its components interact. Science is the backbone of economic and social development. For instance, scientists work to discover natural resources such as fossil fuels and determine various method to extract them for use. Furthermore, research has recently opened our eyes with the torchlight of knowledge to climate change. In response, science is again responsible to discover renewable resources that do not harm our environment. Without science and its associated discoveries, we would live in a static world with no advancement. On a daily basis, from when we wake up in theShow MoreRelatedThe Threats Of South Korean Interests Essay1393 Words   |  6 Pagesreforming the economy, and establishing greater military capabilities. Each interest has its own corresponding threat: widespread decline in personal health from performing under the current educational system paired with associated social stress, competi ng with economic powerhouses in the region, and increased regional aggression. 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This trend did not emerge just once but twice, it was rebranded and improved because its members fed off fear and racism. Due to the Red Scare (reaching its peak in the early 1920s), Americans became obsessed with one hundred percent â€Å"Americanism†. This led to Read MoreThe Future of the Arctic Is in Our Hands1468 Words   |  6 PagesPreface The arctic is facing today drastic climate changes that, together with technological development will in the near future disclose the Arctics economic potential. We, the people of Greenland, believe that the inhabitants of the Arctic should be the first to benefit from the economic opportunities the Arctic will bring. As historical inhabitants of the Arctic it is our responsibility to make it a peaceful and rich region ensuring at the same time the safeguard of its environment. 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Consumer preference free essay sample

In this research, I have to survey and find out how frequently and how much chocolate do people consume, whether they buy small, big or family pack. The comparative study of chocolates between CADBUR Y and NESTLE helps in product development and improvement in launching of new product. Reason for selecting the T opic is that, everybody knows that â€Å"Customer is a king of Market. † There was a time years ago, whatever the seller produces, he sells in the market and the customer has to buy the same. But in the current scenario dueto the keen competition in the market, the situation has changed. Now seller has to produce what customers want, to sustain in the market. In the same way to know what customer wants, one has to observe the behavior of the customer . This is the reason why this topic is given importance for selection. Once marketer understands the mentality , thought process and reaction for certain product, he can easily grab the market share. We will write a custom essay sample on Consumer preference or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Sales are lar gely bases on the Customers then the product and services of fered by the marketer . Comparative research is theact of comparing two or more things with a view to discovering something about one or all of the things being compared. Comparative study helps to evaluating our strength and weakness with other competitor in same sector . After this research, I would come to know how people perceive these products on variables like price, quality , advertisement, taste, packaging, brand, loyalty , etc. I also would come to know which particular brand of chocolate is most preferred by the people of dif ferent age group. Consumer Preference- All marketing starts with theconsumer . So consumer is a very important person to a marketer . Consumer decides what t o purcha se, for whom to purchase, why to purchase, from where to purchase, and how much to purchase. In order to become a successful marketer , he must know the liking or disliking of the customers. He must also know the time and the quantity of goods and services, a consumer may purchase, so that he may store the goods or provide the services according to the likings of the consumers. Gone are the days when the concept of market was let the buyers beware or whenthe market was mainly the sellers market. Now the whole concept of consumers sovereignty prevails. The manufacturers produce and the sellers sell whatever the consumer likes. In this sense, â€Å"consumer is the supreme in the market†. As consumers, we play a very vital role in the health of the economy local, national or international. The decision we make concerning our consumption behavior af fect the demand for the basic raw materials, for the transportation, for the banking, for the production; they ef fect the employment of workers and deployment ofresources and success of some industries and failures of others. Thus marketer must understand this. Preference (or taste) is a concept, used in the social sciences, particularly economics. It assumes a real or imagined choice between alternatives and the possibility of rank ordering of these alternatives, based on happiness, satisfaction, gratification, enjoyment, utility they provide. More generally , it can be seen as a source of motivation. In cognitive sciences, individual preferences enable choice of objectives/goals. The study of the consumerpreference not only focuses on how and why consumers make buying decision, but also focuses on how and why consumers make choice of the goods they buy and their evaluation of these goods after use. So for success of any company or product promotion it is very necessary to depart its concentration towards consumer preference. OBJECTIVES OF THE STUDY This project is based on the comparative study of consumer preference towards Nestle and Cadbury chocolates. Objectives of the study are:- 1. T o study on consumer preference towards Cadbury and Nestle chocolates